The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.

The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the “Taiwan Excellence Gold and Silver Quality Award Shortlist” by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the “Taiwan Excellence Gold Award” and ”Taiwan Excellence Silver Award” - the most prestigious award for exceptional products that will represent Taiwan. Today, the Taiwan Excellence Awards have had 28 iterations and the mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.